We want to give you a pleasant online experience with our website and for this purpose we use cookies, web analysis services and social media plugins within the framework of Art. 6 Paragraph 1 Letter f of GDPR. For this purpose we use various cookies and services to ensure the functionality of our website and to make the website as informative and user-friendly as possible for you. It is important to us that you surf our website comfortably and for this reason the ongoing optimization of our website is very important. This includes, for example, pre-filled form fields so that you do not always have to re-enter all the data and settings you have made can be saved. It is also important to us that you are shown content on our website that actually interests you and makes your online experience easier. However, we do not lose sight of the careful handling of your personal data. Therefore, below you will find detailed information about the use of the cookies and services we use on this website. Of course, you have the option of deactivating all cookies and services. This can be done by blocking or deleting cookies via your Internet browser or by deactivating them separately by setting an opt-out cookie or following a link. Please remember that deactivation must be carried out for each browser you use. If all cookies in your browser are deleted, this will also affect the corresponding opt-out cookie. If you do not want us to recognize your computer, you can prevent cookies from being saved on your hard drive by selecting "do not accept cookies" in your browser settings. Please refer to your browser manufacturer's instructions for details on how this works. If you do not accept cookies, however, this may lead to functional restrictions on our offers.
Functional cookies
Cookies are small text files that are placed in your browser history and which are used to reconstruct settings and other changes you have made on your next visit. These functional cookies ensure that our website functions properly. These cookies are stored for a maximum of 2 years - after which they are automatically deleted. For example, the following functions are possible with these cookies:
- saving products that you have put in your shopping cart or on your wish list,
- saving the entries you make during checkout or during an order so that you do not have to enter this data again,
- saving preferences such as language, location, number of search results, etc.,
- saving settings for optimal video display, e.g. the desired buffer size and the resolution data of your screen,
- recording your browser settings in order to display our website optimally on your screen,
- the detection of misuse of our websites and services, e.g. by registering multiple consecutive and failed login attempts,
- the smooth loading of the website so that the website remains accessible or
- saving your login data so that you do not have to enter it again each time.
You have the option of blocking the setting of these cookies and deleting cookies that have already been set. You can obtain more information about this from the manufacturer or in the help function of your Internet browser. However, we must point out that certain functions on our website are no longer available or only available to a limited extent if you do not allow these functional cookies.
analysis services for statistical purposes
In order to determine which content on our website is most interesting for you, we continuously measure the number of visitors and the most viewed content. We use the data collected for statistical purposes, for example
- to record the number of visitors to our websites,
- to record the respective visit time of our website visitors,
- to record the order of visits to different websites,
- to assess which parts of our website need to be adapted or
- for website optimization.
We use the following services for statistical purposes, which you can deactivate by setting an opt-out cookie or following a link:
Google Analytics
Google Analytics is a web analysis service provided by Google Inc., 1600 Amphitheatre Parkway Mountain View, CA 94043, USA. Google Analytics uses cookies to enable analysis of the use of our website. The information generated by the cookie about your use of this website is usually transferred to a Google server in the USA and stored there. However, Google will shorten your IP address beforehand within member states of the European Union or in other contracting states to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data. The cookies stored by Google Analytics are deleted after 14 months at the latest. Further information on data protection and the terms of use for Google Analytics can be found at: https://www.google.com/analytics/terms/de.html and https://policies.google.com/privacy?hl=de The collection and storage of data can be objected to at any time with effect for the future. In view of the discussion about the use of analysis tools with full IP addresses, we would like to point out that this website uses Google Analytics with the extension "_anonymizeIp()" and therefore IP addresses are only processed in abbreviated form in order to exclude direct personal reference.
Google Maps
Google Maps API is a map service provided by Google Inc., 1600 Amphitheatre Parkway Mountain View, CA 94043, USA. We use Google Maps API to display an interactive map and to create directions or to help you find a stationary store. When you use Google Maps, information about your use of this website (including your IP address) may be transferred to a Google server in the USA and stored there. Further information on data protection and the terms of use for Google Analytics can be found at: https://www.google.com/intl/de_de/help/terms_maps.html and https://policies.google.com/privacy?hl=de
marketing services
We use marketing services to show you interesting offers and offers from third parties. To do this, we place advertisements through advertising partners or advertising networks that use third-party cookies that are activated when you visit our website and are only read by the respective advertising partner. We would also like to only show you advertisements that actually interest you. To do this, we use so-called retargeting on our website for advertising tailored to your interests. The cookies stored temporarily for this purpose enable our retargeting partners to recognize visitors to our website under a pseudonym and only display products that are likely to interest our visitors. No personal or sensitive data is stored in the cookies of our retargeting partners. And the data collected is not merged with data that enables our visitors to be identified. These services are used by us, for example,
- for measuring the success and billing of advertising measures used between advertising partners and us,
- to track which ads you have already seen in order to prevent you from seeing the same one again,
- to see the number of page views on our website,
- to be able to track internal search queries,
- to view product page views or
- to recognize your login status.
We would like to point out that if you deactivate these services for marketing purposes, you will still see advertising. These ads can, for example, be adapted to the content of the website. You can compare this type of content-dependent Internet advertising with advertising on television - for example, if you watch a TV program about DIY, you will often see an advertisement about hardware store products in the corresponding advertising blocks. We use the following services for marketing purposes, which you can deactivate by setting an opt-out cookie or following a link:
Google Web Fonts
This site may use so-called web fonts provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google") for the uniform display of fonts. We are interested in making the fonts available to the user locally, but do not want to rule out the possibility that when you visit a page, your browser will load the required web fonts into your browser cache in order to display texts and fonts correctly. For this purpose, the browser you use must connect to Google's servers. This allows Google to know that our website was accessed via your IP address.
Google LLC, based in the USA, is certified for the US-European data protection agreement "Privacy Shield", which guarantees compliance with the data protection level applicable in the EU. Further information on Google Web Fonts can be found at https://developers.google.com/fonts/faq and in Google's privacy policy: https://www.google.com/policies/privacy/
social media plugins
On our website we offer you so-called social media plugins from various social networks so that you can connect to your social media channels. These plugins are marked with a logo or the addition “Social Plugin”. These plugins are integrated by AddThis.com , a service of Oracle America Inc., 500 Oracle Parkway, Redwood Shores, CA 94065, USA. When you visit our website, which contains such a plugin, your browser establishes a direct connection to the servers of the respective social network. The content of the plugin is transmitted directly from the social network to your browser and integrated into the page. Through this integration, the social network receives the information that your browser has accessed the corresponding page of our website, even if you do not have a profile with the social network or are not currently logged in. This information (including your IP address) is sent directly from your browser to a social network server and stored there.If you are logged into one of these social networks with your account while using our website, the social network can directly assign your visit to our website to your profile. If you interact with the social media plugin, e.g. click the "Like" button or leave a comment, this information is also sent directly to a social network server and stored there. The information is also published on your profile and displayed to your profile friends.If you do not want a social network to directly assign the data collected via our website to your profile, you must log out of the social network before visiting our website.The following social media plug-ins are integrated into our website:
Facebook Like / Share
Operator: Facebook Inc., 1601 Willow Road, Menlo Park, CA 94025, USA Privacy Policy Facebook
Google+ button
Operator: Google Inc., 1600 Amphitheatre Parkway Mountain View, CA 94043, USA Privacy Policy Google+
Instagram Social Plugin
Operator: Instagram LLC, 1601 Willow Road, Menlo Park, CA 94025, USA Privacy Policy Instagram
Pin-it button
Operator: Pinterest Inc., 651 Brannan Street, San Francisco, CA 94103, USA Privacy Policy Pinterest
Twitter Tweet Button
Operator: Twitter Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA Privacy Policy Twitter
YouTube Social Plugin
Operator: YouTube LLC, 901 Cherry Ave., San Bruno, CA 94066, USA Privacy Policy YouTube